Anyone who is passionate about social media and eager to leverage its power to build your influence! This program is designed for individuals with a drive to become influencers in their desired niche. We’ll equip you with the tools, knowledge, and connections you need to succeed, but we also value a collaborative spirit and a commitment to putting what you learn into action.  If this is you, apply now for InfluenceLansing!

• No cost to participate.
• Learn by doing! Through hands-on workshops and exercises, you’ll gain the confidence to navigate social media platforms and master the tools you need to expand your reach.
• Gain invaluable insights from industry experts who will share their knowledge and answer your burning questions.
• Get access to exclusive resources designed to accelerate your social media success. Use templates, toolkits, and expert-curated materials to elevate your presence online.
• This program goes beyond basic social media tactics. You’ll develop a comprehensive business plan, a strategic social media/content plan, and a clearly defined personal brand. We’ll even help you identify target brands and create an outreach strategy, along with defining your ideal audience.
• A professional headshot and a 60-second promo clip produced by Ourspace Creative.

• The applicant must reside in Ingham, Eaton, or Clinton County.
• Be 18 years or older.
• Applicants must have at least one niche, area of authority, or subject matter expertise to build personal brands around. Niche cannot promote drugs, sexual content curation, politics, or anything illegal.
• Applicants should have a basic understanding of how to use social media platforms.