05 Feb Accelerator programs give startups direct access to leadership innovation
Why mentors and innovation are a strong combination.
2020 forced nearly every industry to move beyond business as usual and, instead, innovate to better serve consumers. For early-stage startups, access to an experienced mentor can be the second mate that guides the ship through the stormy waters of change.
PROTO Accelerator works to build a culture of innovation for corporate members to help find and define where problems and opportunities lie and connect corporations with resources to help manage internal innovations and processes. The program is solution-focused to help corporate partners gain a competitive advantage when it comes to innovation.
“It’s always good to have a helping hand at the start. I wouldn’t have got anywhere in the airline industry without the mentorship of Sir Freddie Laker,” said Richard Branson, English business magnate, investor, author and former philanthropist.
Mentor-driven business accelerators such as PROTO InsurTech are designed to give businesses a leg up in the industry by providing innovative solutions that would otherwise be too time-consuming for new entrepreneurs to research or simply would be inaccessible to them in the first place. By joining an accelerator partner, startups gain a competitive advantage by acquiring new perspectives and innovative ideas that place them at the top of the existing ecosystem of their industry.
For most emerging startups, COVID-19 was not an obstacle they ever expected to tackle when developing a marketing plan. With PROTO Accelerator, startups tap into dynamic industry expertise along with a diverse group of mentors with a range of skill sets to cater to each unique startup’s needs. The program also assists startups with setting up programs, including developing innovation positions and roles within the company, and all the basics businesses need in addition to access to mentors.
From guidance crafting crisis communications plans and insight into remote IT needs to greater productivity in research activity and financing advice, accelerator entrepreneurs aren’t left to wander the startup wilderness alone. Valuable access to wisdom and experience can mean the difference between wasting resources and fast-tracking business growth
The Lansing Economic Area Partnership (LEAP) is a coalition of area leaders partnering to build a stronger community for all, working every day to grow, retain and attract business to the Lansing, Michigan, region. PROTO’s accelerator program is focused on a broad range of industries in Michigan. The program is tentatively set to launch its first multi-industry cohort, running from April to June 2021, with applications opening early in 2021.
To learn more about PROTO Accelerator, visit www.protoaccelerator.com.