Elevate is a comprehensive 6-month accelerator program that empowers, refines, enhances, and scales Black businesses. It offers individualized business assessments, customized workplan development, and one-on-one technical assistance.
Deardra Westfall a native of Mid Michigan, is dedicated to improving the health of her community. Her passion for people began in high school and led into a 15-year career in the medical field. After obtaining a BSCJ with high distinction from Ferris State University, Deardra turned her focus to her business, Nature’s 92, which promotes the benefits of sea moss for holistic lymphatic healing. When not sharing her knowledge, Deardra finds joy in spending time with family and nature, and is well-known throughout Michigan as the “Sea Moss Lady.”
What inspired you to start your business?
After being inspired decades ago, it wasn’t until I was laid off from work in 2020 that I finally saw my vision come to life. Years prior, I had healed myself of high cholesterol through regular exercise and consuming sea moss. As the pandemic swept through our communities, I made it my top priority to offer a holistic option to help boost immunity and promote a healthy lifestyle for my community.
What is the vision for the future of my business?
I aim to establish Nature’s 92 as the leading supplier of sea moss in Michigan, expanding my reach to cover the Mid Michigan area and beyond, with a robust e-commerce platform to offer my products statewide.
What goals do you hope the Elevate program will help you achieve?
I am excited about the prospect of having mentors and a supportive community who understands and can guide me through the challenges of being a black entrepreneur in the ecosystem.