Adrian Joseph

Goodfellas Bagel Deli

Adrian Joseph 1

Elevate is a comprehensive 6-month accelerator program that empowers, refines, enhances, and scales Black businesses. It offers individualized business assessments, customized workplan development, and one-on-one technical assistance.

Adrian Joseph is the CEO and Founder of Goodfellas Bagel Deli with 2 locations, in downtown East Lansing and Downtown Lansing. Goodfellas Bagel Deli was founded in 2019 just months before covid and has established itself as a preferred breakfast and lunch destination for many.

What inspired you to start a business?
Growing up around restaurants, my grandparents inspired me to start my own business. Having easy access to a kitchen and customer interactions, I loved the idea of working for myself and seeing the rewards of my hard work. With a passion for culinary arts, food is a form of expressive art for me.

What is your vision for the future of your business?
My business aims for significant expansion, particularly in university markets. Our remarkable product caters to both college students and adults.

What goals do you hope the Elevate program will help you achieve?
I hope the Elevate program can help me establish the necessary structure within the business to fully leverage our growth potential. Before reaching our desired scale, I recognize the need to refine various operational elements.

Why Lansing?
The Greater Lansing region is my home. I wanted to give back to the community I grew up in.