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Jazmin Anderson

Jaz Anderson_headshot

Organization

Stay Rooted Shop

About Jazmin

What is your business/idea?

Stay Rooted Shop is an online store that sells beginner friendly houseplants and accessories.

What inspired you to start a business?

Houseplants are known for being used for home and office d├ęcor. However, plants offer a variety of other benefits including improving air quality and aiding in mental health and productivity. During the pandemic, these areas were major focuses for a lot of people since they were required to remain in their homes. We wanted to help people in these areas by providing them with easy to care for houseplants as well as the education to allow them to be successful plant parents.

How did you get to the point you are today with this business/idea?

We used our personal finances to fund the launch of Stay Rooted Shop. We created an e-commerce website, purchased houseplants wholesale from a variety of suppliers, and handmade different houseplant accessories. We have utilized social media and different events/pop ups to promote our business and connect with our existing customers.

What is your vision for the future of your business?

Our vision for the future of Stay Rooted Shop is to open a storefront on the Southside of Lansing. This storefront would allow us to offer in-person shopping to our customers more often, host a variety of events/workshops to educate our customers about being successful plant parents, and have a space that is community focused.

What goals do you hope the One and All program will help you achieve?

We hope that the One and All program will provide us with additional insight and knowledge of how to successfully run a business including finances, marketing, and finding additional resources.