Organization
Principal and Creative Director, Redhead Design Studio
Lansing Economic Area Partnership
Organization
Principal and Creative Director, Redhead Design Studio
About Jen
Jen Estill is principal and creative director at Redhead Design Studio, a marketing, branding and creative strategy shop in Old Town. Last month, Redhead launched a new brand and campaign for the City of Lansing. The rebrand campaign involved defining Lansing’s identity and brand, designing a new look and feel for the City (including a logo, which will exist alongside the city seal), showcasing Lansing residents through the “My Kind of People” social media campaign, coordinating branded merchandise and developing a website to house Mayor Andy Schor’e 2030 Vision (lansingforward.com).
A resident of Lansing’s Tecumseh River Neighborhood, Jen lives and works in the city. She started Redhead Design Studio in 2000, out of a spare bedroom with $200 and a Macintosh. Since then, she’s grown the business to work with more than 200 clients at local, statewide and national levels. She can discuss the strategy behind the brand, from a marketing, branding and design perspective.