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LEAP Wins Award from State Association for LEAP Weekly video newsletter

LANSING, Mich. – This week at the Michigan Economic Developers Association’s (MEDA) Annual Conference at Shanty Creek Resorts, LEAP will be awarded one of the 10th Annual MEDA Marketing Competition awards for The LEAP Weekly video newsletter. The LEAP Weekly is compilation of a video update from Bob Trezise, LEAP’s President and CEO, as well as relevant links to regional economic development news. The newsletter is sent out each Friday to a stakeholder list of over 1,000 subscribers. The average click rate for the newsletter is 15% higher than the average electronic newsletter click rate.

“Thank you to MEDA as we are delighted to receive this award for LEAP’s innovative marketing strategies,” Bob said. “The LEAP Weekly is a fun and off-the-cuff way to deliver news to our Board of Directors and regional stakeholders in an interesting way.

“This award is a tribute to LEAP Director of Talent and Communications, Sara Parkinson. She came up with this concept and has executed the idea flawlessly, greatly expanding the way we communicate the exciting economic development story of Lansing to the entire world. Congratulations to Sara and thank you for your continued innovations in our marketing efforts!”

The Banquet and Awards Ceremony will be held Thursday, August 20 at Shanty Creek Resorts.

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About LEAP

The Lansing Economic Area Partnership (LEAP) is a coalition of area leaders partnering to build a stronger community for all—working every day to grow, retain and attract business.