Melissa Moore



Moore Enterprises

About Melissa

What is your business/idea?

My optical store will focus on designer frames from local, women and BIPOC frame designers and manufacturers. I will have the ability to edge lenses in house to cut down the wait time as well as provide an upscale, boutique experience that is not readily available at optometry offices or corporate chains. I will offer the client the personal touch and expertise that isn’t available with online optical retailers.

What inspired you to start a business?

After working in this industry for many years and being tired of the corporate structure, impersonal service and poor frame selections of corporate optical offices.

How did you get to the point you are today with this business/idea?

I got to the point of wanting to start my own optical after hearing the many complaints of my patients. Myself and my staff are very limited in being able to do much to help them within the corporate structure. After seeing my patients and staff frustrated with having very little power or choice in frame selection or lens labs and being tied to using and offering the frames and lens options that our corporation requires, I decided it was time to offer something unique and different.

What is your vision for the future of your business?

I would like to become the premiere location for designer frames and lenses in the Lansing area.

What goals do you hope the One and All program will help you achieve?

I hope the One and All program will be able to provide me the skills and knowledge to begin my business and guide me in the right direction for grants, loans and potential investors.