PROTO Accelerator Celebrates First Month

PROTO Accelerator is proud to reflect on the first month of its inaugural insurtech cohort. The accelerator program, which welcomed companies from Ireland, Israel and the UK at a kickoff event on April 8, was made possible thanks to support from the Michigan Economic Development Corporation (MEDC) and founding corporate partners,

Delta Dental of Michigan and Farm Bureau Insurance.

KudosHealth of Ireland is a business solution for large employers that allows them to engage and incentivize employees to live a healthier lifestyle through a digital platform.

“[KudosHealth] connect[s] with various applications where the employee can be incentivized for using those applications,” according to CEO Declan Trumble. He is most excited about the opportunity to form connections through PROTO Accelerator so KudosHealth can find its footing into the United States market.

Israel-based Supportomate automates customer interactions to help insurance companies scale their services by using near-human conversations.

“Our goal is to prebuild each touchpoint the carrier may have with their customers for every point in their lifecycle and for different product lines,” said CEO Ron Shalit. “PROTO Accelerator provides unprecedented access to executives from insurance carriers in the area. That allows me to showcase my product to them.”

LVLFi uses gamification and behavioral economics to encourage and reward insured populations to be healthier and happier, aiming to lower claims rates and ultimately the cost to insurers.

“It’s great to be part of PROTO because we get access to insurers,” said UK-based CEO Alex Devoto. “We get to sit down with key decisionmakers to present our products to them.”


Trumble, Shalit and Devoto had a busy first month in the Lansing region, meeting with CEOs and leadership at founding partners Delta Dental and Farm Bureau to provide insight on the potential to adapt within the industry. Both organizations have found that their partnership with PROTO Insurtech has translated to additional benefits already, helping drive innovative culture within their respective organizations.

The cohort also met with patent attorneys at Loomis Law and Foster, Swift, Collins and Smith, participated in multiple Sandler Training sales trainings and more. They also found time to enjoy their home for the next four months, attending a Lansing Ignite FC professional soccer game at Cooley Law School stadium.