Melissa Moore

Moore Visison Optical Boutique


Melissa Moore 1

Elevate is a comprehensive 6-month accelerator program that empowers, refines, enhances, and scales Black businesses. It offers individualized business assessments, customized workplan development, and one-on-one technical assistance.

Having spent a decade as an optician and optometry practice manager, I grew increasingly frustrated with the lack of diversity in the industry and limited frame options available to customers. My research led me to discover several Black-owned frame companies, which inspired me to establish Moore Vision Optical Boutique. Our boutique exclusively features high-end, designer eyewear from Black-owned and designed lines, that are tailored to fit a wide range of face shapes and sizes. In addition, we offer custom frame adjustments and precise measurements, along with the latest lens technology and personalized recommendations to ensure the best possible vision and lifestyle fit for our clients.

What is your vision for the future of your business?
My goal for the future of my business is to transform it into a full-service optical boutique, complete with a physical storefront and in-house lens-cutting capabilities. I aspire to offer a diverse range of frame lines that cater to the unique needs and budgets of each client.

What goals do you hope the Elevate program will help you achieve?
I hope the Elevate program will enhance my knowledge of SEO and social media marketing. Additionally, I aim to streamline my finances and strengthen my network through exclusive access to new opportunities and connections offered by the program.