Business Made Simple
Free, practical workshops for small business owners and side hustlers
Business Made Simple is a series of free, one-hour workshops focused on using simple tools to make running your business easier. These sessions are designed for people who already have something in progress and want practical support, not pressure or fluff.
Whether you’re organizing day-to-day work, creating basic marketing content, or learning from other local business owners, these workshops are built to meet you where you are.
All workshops are free to attend and open to anyone in the Lansing region. You can register for one or all of them.
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Your Digital Storefront
AUG 25 | SEPT 29 | OCT 27
Build a stronger online presence with three practical workshops on online first impressions, customer communication, and building customer loyalty. Perfect for entrepreneurs, small business owners, and anyone looking to grow their business using simple, free digital tools.
Tuesday, August 25 | 5:30 – 6:30 PM
Learn how to make a great first impression online by creating a Google Business Profile and a simple one-page website using free tools. No tech experience needed.
Stay Connected with Your Customers
Tuesday, September 29 | 5:30–6:30 PM
Learn the basics of email and text marketing using free tools to keep customers engaged with updates, promotions, and reminders.
Collect Feedback & Build Loyalty
Tuesday, October 27 | 5:30–6:30 PM
Learn how to collect customer reviews, gather feedback, and create simple loyalty programs using free tools to keep customers coming back.
