CreativeTech
What is CreativeTech?
The CreativeTech sector is a fast-growing field blending art, design, and technology. CreativeTech workers design interfaces, create immersive experiences, produce engaging content, and develop apps and platforms that drive innovation.
Start a Conversation
Emma Bostwick
Vice President of Business Attraction
Sector Quick Facts:
- More than 3,200 employed in the sector in the Lansing Region
- Projected 10% employment growth by 2028
- $82,500 average earnings
CreativeTech's contribution to Lansing's GRP (2023)
Revenue generated through property income (2023)
4 Reasons Why Lansing is Competitive
CreativeTech aligns with the region’s strengths in demand, talent, quality of life, and youth retention:
Demand: CreativeTech job postings are filled in just 11 days, far quicker than the regional average.
Talent: Over two-thirds of roles require a bachelor’s degree, reflecting high skill demands.
Quality of Life: Lansing’s lower cost of living gives it an edge over other CreativeTech hubs.
Retention: With 62% of workers under 44, the sector skews younger but has room to engage more 14–24-year-olds.
