One & All

One & All welcomes anyone in the idea or early startup stage. You might be:

• Working on a business idea
• Running a side hustle you want to make official
• Within your first two years of business
• Looking for clear guidance on business planning, finances, or marketing
• Hoping to connect with a supportive community

While the program is open to everyone, we are especially committed to reducing barriers for people who have historically faced inequities in business ownership. This includes BIPOC entrepreneurs, women, LGBTQ+ individuals, people with disabilities, immigrants and refugees, military veterans, youth and older adults, and people who were formerly incarcerated.

• Ten weeks of practical business training at no cost
• Weekly video lessons and simple assignments
• One on one coaching
• A supportive cohort community
• Access to local experts and business resource partners
• Lifelong membership in the One & All alumni network

To apply, participants must:

• Have a business idea or an existing business less than 2 years old
• Have completed the TREK Small Business Support Hub
• Be based in Clinton, Eaton, or Ingham County, Michigan
• Not operate a franchise or a business affiliated with a national chain

Over ten weeks, you’ll work through the core pieces of building a strong small business. Each week includes short lessons, coaching, and time with your cohort. You’ll cover:

• Clarifying your idea and purpose
• Getting to know your customers
• Making your business official
• Building simple systems for marketing, operations, and finances
• Practicing how to share your business with confidence
• Planning your next steps after graduation