One and All

Inclusive Entrepreneurship for the Lansing Region

One and All is a program for people who want to start or grow a business but lack the necessary knowledge and network relationships.

One and All is an eight-week program designed to support more equitable access to successful entrepreneurship and small-business ownership through a combination of webinar-based learning, networking, mentorship, business coaching, engagement with subject matter experts and access to an extended resource network. Applicants can be at any stage of business, from idea to physical location ownership, but must have an idea they intend to bring to market.

Who is One & All For?

One and All aims to enhance equity in entrepreneurship by focusing on populations historically underrepresented among small-business owners such as Black, Indigenous, and people of color (BIPOC), women, people with disabilities, immigrants and refugees, military veterans and formerly incarcerated people whose household income falls at or below the Asset Limited, Income Constrained, Employed (ALICE) Threshold. 

 “Underrepresented” means the percentage of people from these groups who own small businesses is far less than their respective share of the population would predict. This is most often due to systemic under-resourcing and discrimination. ALICE households earn more than the Federal Poverty Level but less than the basic cost of living for their state, representing some of the most economically vulnerable people in our community. 

Program Benefits

  • No cost to participate.
  • A unique combination of business and communication training, coaching and mentoring including a 2-month curriculum of practical and intensive sessions about business challenges, which also connects participants with a professional network and business resources.
  • A team of dedicated mentors to guide each entrepreneur to take a business idea or growth strategy to the next level.
  • $2,500 seed money following successful program completion.
  • Lifelong membership in the One and All community!


  • The applicant must fall below the ALICE threshold:
    • Single-adult households: annual income $23,400 or less.
    • Senior households (65+): annual income $26,244 or less.
    • Family of 4 or more: annual income $64,116 or less.
  • Applicants must be in the idea stage of starting a business or looking to pivot and grow an existing business to adapt to the current business environment.
  • Business must be founded or registered in Clinton, Eaton, Ingham, or Shiawassee County, Michigan. 
  • Business must not be a franchise nor affiliated with a national chain.
  • Nonprofits and sole proprietors are eligible to apply.
Application timeline 
  • November 8, 2023: Applications for the 2024 cohort open
  • December 8, 2023: Applications for the 2024 cohorts close
  • Mid December 2023: Stage 1 review; stage 2 review notifications 
  • Early January 2024: Stage 2 review; final interview invitations 
  • Mid January 2024: Final selections made; all applicants notified 
Cohort 8 Program Dates

February – March 2024

Cohort 9 Program Dates

August – September 2024