Lansing Economic Area Partnership

 

CreativeTech

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What is CreativeTech?

The CreativeTech sector is a fast-growing field blending art, design, and technology. CreativeTech workers design interfaces, create immersive experiences, produce engaging content, and develop apps and platforms that drive innovation.

Sector Quick Facts:

  • More than 3,200 employed in the sector in the Lansing Region
  • Projected 10% employment growth by 2028
  • $82,500 average earnings
Start a Conversation With
Emma Bostwick
Vice President of Business Attraction
$615M

CreativeTech's contribution to Lansing's GRP (2023)

$194M

Revenue generated through property income (2023)

4 Reasons Why Lansing is Competitive

CreativeTech aligns with the region’s strengths in demand, talent, quality of life, and youth retention:

Demand: CreativeTech job postings are filled in just 11 days, far quicker than the regional average.

Talent: Over two-thirds of roles require a bachelor’s degree, reflecting high skill demands.

Quality of Life: Lansing’s lower cost of living gives it an edge over other CreativeTech hubs.

Retention: With 62% of workers under 44, the sector skews younger but has room to engage more 14–24-year-olds.