Jessica Vilca (she/her) is the Marketing and Communications Director at LEAP, where she leads the development and execution of strategic marketing initiatives to promote economic growth in the Lansing region. She ensures LEAP's messaging is impactful, consistent, and engaging across all channels to effectively reach diverse audiences.

Jessica graduated from Grand Valley State University with a degree in Advertising and Public Relations. Starting as a marketing specialist at LEAP, she has since grown her skills to oversee the organization’s marketing operations. She is also a Certified Digital Marketing Professional (CDMP) through the Digital Marketing Institute (DMI).

Outside of work, Jessica loves thrifting, biking the beautiful trails in the Lansing region, and spending time with her dog. A huge foodie, she previously ran a Michigan food blog and continues to explore new flavors and culinary experiences.