Insurance Services and InsurTech

Innovating in Michigan’s Insurance Hub

Nestled in the heart of the Great Lakes, Lansing’s strong existing insurance cluster, pipeline of industry-honed talent and InsurTech-focused entrepreneurial culture make it a safe haven and low-cost market for insurance industry leaders looking to invest in a bright future.

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Keith Lambert
Chief Operating Officer

Projected industry growth vs. 3.5% projected national growth (2017-2022)


Industry growth vs. 2.4% national average (2012-2017)


Lansing region's insurance employment growth vs. national average

Existing Industry

The Lansing market is home to eight insurance company headquarters ranging from regional to global in scale and collectively responsible for over $30 billion in annual premiums/revenue.

Blue Cross Blue Shield of Michigan
Regional Office
139,414 sq. ft
500 Lansing employees
8100 Total employees
Health Insurance
Corporate HQ
200 Lansing employees
400 Total employees
Healthcare, IT solutions for Financial, Insurance
Corporate HQ
10,262 sq. ft
84 Lansing employees
150 Total employees
Worker's Compensation Insurance, Casualty Insurance, Employee Benefit Services
AF Group
National HQ
296,180 sq. ft
750 Lansing employees
1013 Total employees
Worker's Compensation Insurance
Michigan Millers Mutual Insurance Company
Corporate HQ
69,768 sq. ft
115 Lansing employees
150 Total employees
Commercial, Home Insurance, Auto Insurance, Business Insurance, Umbrella Insurance
Greenstone Farm Credit Services
National HQ
77,044 sq. ft
175 Lansing employees
500 Total employees
Disability Insurance, Life Insurance, Ag. Financial Services, Crop, Dairy/Livestock
Vertafore, Inc.
Regional Office
36,000 sq. ft
180 Lansing employees
1500 Total employees
Insurance Software, Cloud Computing, Mobile Apps
Auto-Owners Insurance Company
National HQ
561,208 sq. ft
2500 Lansing employees
5500 Total employees
Home Insurance, Auto Insurance, Life Insurance, Business Insurance
EMC Insurance Companies
Regional Office
17,028 sq. ft
72 Lansing employees
2300 Total employees
Life Insurance, Business Insurance, Property Insurance, Casualty Insurance
Farm Bureau Insurance Company of Michigan
Corporate HQ
132,047 sq. ft
800 Lansing employees
1250 Total employees
Farm/Crop, Retirement, Home Insurance, Life Insurance, Business Insurance, Car Insurance
Delta Dental Plan of Michigan, Inc.
Corporate HQ
295,000 sq. ft
645 Lansing employees
750 Total employees
Dental Health Insurance
Jackson National Life Insurance Company
National HQ
600,683 sq. ft
2500 Lansing employees
4200 Total employees
Retirement & Annuity-related Financial Services
Quest Software, Inc.
Corporate HQ
10,000 sq. ft
69 Lansing employees
300 Total employees
Database Mgmt, Call Center, Data Protection, Vehicle Towing
Showing all 13 locations

Affordable Market


Lower Relative Labor Cost


Regional Concentration of Insurance Jobs: Lansing vs. U.S.

Facility Cost Per Sq Foot

Industry average per sq. ft. cost for full-service lease rate for quality class A/B office space in 2017

Region Cost per Sq. Foot
Lansing $20
Houston $31
Chicago $34
Boston $37
Washington D.C. $41
San Fransisco $70
New York $75

Talent Ecosystem


Average Earnings Per Insurance Job

The Lansing region’s insurance talent pipeline is bolstered by educational institutions building industry-honed programs.

InstitutionPrograms and Degrees

  • Lansing School District and Charlotte Public Schools partnerships with Olivet College.

  • Lansing STEM Academy K-8 Program.

  • Information Technology Empowerment Center (ITEC).

  • Insuring MI Future is an organization seeking to attract young talent to a career in the insurance industry in Michigan.

Lansing Community College LogoComputer Information & Technologies Program degrees & certificates:

  • Networking Programming 

  • E-Business &Web related 

  • Computer Repair 

  • Computer Support 

  • Computer Basics 

  • Geographical Information Systems

Insurance Pathways for Associate in Business Degree
Olivet College Logo

  • Top ranked insurance and Risk Management program with 90% graduation rate.

  • Nationally award-winning Alpha Alpha Chapter of Gamma Lota Sigma insurance, risk management, and actuarial science fraternity

  • Just 25 minutes from downtown Lansing.

  • 130 students enrolled, 90% graduation and retention rate.

  • Nationally Award-Winning Alpha Alpha Chapter of Gamma Iota Sigma (GIS), the fraternity for insurance, risk management and actuarial science professions. Founded 1986; 1989, 2014 Edison L. Bowers Award (highest honor); 2013-2014 Superior Chapter Award.

Michigan State University LogoUndergraduate Minor in Insurance and Risk Management
Computer Science Degrees

  • Undergraduate Minor in Computer Science  

  • Undergraduate Bachelor of Science in Computer Science 

  • Graduate Master of Science in Computer Science 

  • Doctor of Philosophy in Computer Science


  • Undergraduate Minor in Mathematics

  • Undergraduate Bachelor of Science in Mathematics, Advanced, Computational Math

  • Undergraduate Bachelor of Arts in Mathematics, Advanced, Computational Math, Industrial

  • Graduate Master of Science in Mathematics

  • Doctor of Philosophy in Mathematics

Actuarial Science

  • Undergraduate Minor in Actuarial Science

  • Undergraduate Bachelor of Science in Actuarial Science

Growing Insurance Technology Companies

PROTO InsurTech Program Logo

PROTO Accelerator is a new business accelerator platform offering equity investment, expert guidance, and connectivity with insurance industry leaders to technology startups geared toward insurance solutions.

Company Spotlights
Dewpoint logo
  • Dynamic technology company that serves the insurance industry
  • Expanded from 40 to 400 full time employees at their Lansing headquarters since 2010
  • Focused on leveraging sound business practices, an enticing urban office environment, and company culture to build workforce.
Quest Software Logo
Quest Software
  • $1M investment into new equipment in 2014 resulting in 32 new jobs
  • Manages claims for over 40 insurance companies, handling 4,000 incoming calls per day
  • Growing to 250+ employees company wide
Vertafore Logo
  • Acquisition of Sircon Corp. in 2008
  • Expansion into 36,000 sq. ft. office space in East Lansing in 2012
  • 130 employees