Meet Jessica Vilca (she/her), the Marketing and Communications Director at the Lansing Economic Area Partnership. With her innovative approach and strategic mindset, she ensures that the Lansing region remains in the spotlight. Along with her team of skilled contractors, Jessica spearheads the organization's comprehensive marketing strategies with a perfect blend of creativity and professionalism.

In addition to her marketing expertise, Jessica takes on vendor communications, budget management, and fosters relationships with external partners. Her proficiency in data analytics allows her to make insightful decisions, driving the organization towards impactful strategies.

Jessica's fluency in Spanish allows her to connect with diverse audiences, making her initiatives strategically aligned with organizational objectives. Her enthusiastic leadership style continues to raise brand awareness, boost revenue growth and make a positive impact on the community.

Jessica is a proud Lansing resident, and she remains dedicated to the region's prosperity. When not working, she can be found thrifting, biking, walking her dog, or exploring Michigan's vibrant food scene.